Heal's Freerange Eggs at Asda Telford 017.jpg
Tony, Helen & Ali Heal of "Heal’s Free Range Eggs " join Telford's Asda Produce Manager Paddy Cumming to launch their newly stocked products in the Telford store.
Cracking the Local Market – Heal’s Produce Free Range Eggs for ASDA
Premium, Quality and 100% Shropshire - Heal’s Free Range Eggs
Egg lovers across Shropshire will be egg-static to hear that local farming family Heal’s, from Shawbury, Shrewsbury will have freshly produced, Heal’s Free Range Eggs available in 20 regional ASDA stores from Monday 22nd June.
ASDA shoppers can now buy packs of fresh Heal’s Free Range Eggs produced in Shropshire. Producing eggs in the county for over 60 years, Heal’s have formed a unique partnership with another family egg production business, L J Fairburn & Son Limited, joining forces to produce, pack and supply these delicious eggs to ASDA stores across the county. Sharing the same family values the partnership between Heal’s and Fairburn’s is a match made in heaven, allowing this local business to grow and expand whilst using the technology and supply chain already in place at Fairburn’s to allow Heals eggs to be packed and supplied to Shropshire based ASDA stores. The new brand portfolio will feature free range eggs in six different formats: 6 large, 12 large, 6 medium, 12 medium, 6 mixed weight and 15 mixed weight eggs.
Heal Farms – a local family farming business
Heal Farms based near Shawbury, is a family egg production business. Heritage and tradition remain central but the family are always looking at new ideas, technology and innovations to take the business forwards for future generations. The opportunity to sell eggs into ASDA is an exciting venture for the Heal family who started egg production in 1952, when Roger and Vera Heal purchased a 3 acre site and filled it with wooden chicken coops housing 400 birds.
Today the farm is run by Roger and Vera’s son Tony, with the support of his wife Helen. Their two daughters are already showing
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